Often, apparel decorators believe that saying “yes” to every order that walks in the door is growing the business. Initially that might lead to rapid growth, but over time some owners will realize that path is not sustainable. Smart growth extends far beyond that, even into the realm of saying “no” to certain orders.

Sam Lapcevic of Branded Threads has found himself on the path to successful and sustainable growth. During the session, “Strategies for Successfully Growing Your Screen Printing Business” in the Apparelist Live! Theatre at PRINTING United Expo 2024, Lapcevic joined Apparelist Content Director Cassie Green to discuss the topic. He outlined strategies that he’s found successful, but more importantly, discusses why they work long-term.

New to screen printing? Check out this class.