Embroidery is one of the top tried-and-true apparel decorating methods. While the setup and learning curve for this technology might be a little higher than others, the high-perceived value, durability, and dependability keep customers coming back to request it time and again.

While many decorators already offer embroidery, for those that are new to the industry or have yet to expand into it, there are a few key elements to know when bringing into the fold. From technical training to how to build it into your business model, Ed Levy, vice president of technology at Hirsch Solutions, explains the five main elements for incorporating embroidery into your business.

Recorded on-location at PRINTING United Expo 2024 in the Apparelist Live! Theatre, this presentation holds value for any decorator interested in embroidery.

Bonus Learning Opportunity for Beginners: Introduction to the Printing Industry