Creating an exceptional customer experience is crucial to the success of your apparel decorating business. It requires legwork when talking directly to the customer, communicating every detail of the order to the production team, and double checking that everything runs smoothly from start to finish.

But it also means making sure your customer feels heard and understood. It means making them feel welcome in your shop no matter who they are. The folks at Deluxe Screen Printing in Los Angeles are all about crafting exceptional customer experiences. Whether it’s picking up the phone to talk through an order, or making those from the LGBTQ+ and other under-represented communities feel welcome, they take extra special care of their customers.

Joining us in this month’s episode of the Apparelist podcast are:

• Elsie Acevedo – Owner, Deluxe Screen Printing
• Chris Slivar – Head of Operations, Deluxe Screen Printing

Key Takeaways to Top-Notch Customer Experiences

• Don’t be afraid to pick up the phone! Having a real conversation can help confirm any details and clear up any confusion with your customers.
• Implementing the customer-care mindset extends from the front of the house all the way to the production crew.
• Providing a culture of inclusivity is top-of-mind for the folks at Deluxe, who work quite a bit within the LGBTQ+ community.