Victor Awtry is a visionary entrepreneur with over 45 years of broad business experience. An innovative and creative software developer, Victor seeks to bring the latest digital online personalization technologies typically available to only larger companies to smaller companies and startups in the graphics, printing, and communication industries.

Victor is regarded by his peers as a thought leader in the emerging 4th Wave of Mass Customization, which Victor renames as Mass Personalization.

iPersonalyze develops Shopify Stores and Shopify Apps that allow merchants to provide online product personalization in the gifting and promotional products industries.