Vicki Ostrom
Vicki Ostrom (she/her) is a futurist and trend editor for Trendependent.com and for SanMar, a leader in the promotional products industry. With nearly 25 years in design and forecasting, Vicki excels in identifying critical social movements that become trends populating the marketplace of ideas and products we see all around us.
Today's Tip: The Need for Sustainability
Sustainability in apparel matters more to most consumers today than what any runway designer or fashion editor has to say.
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Today's Tip: Changing Trends
The world has changed, and we need to change with it as businesses.
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Today's Tip: The Vintage Color Trend
Garment dye is back in popularity because the color comes off as imperfect, echoing the look of a vintage item.
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'What’s Your Favorite Color?' - A Discussion on Apparel Color Trends
Today’s consumers no longer follow apparel color trends dictated by major fashion brands — and decorators need to pay attention.
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6 Apparel Trends with Staying Power in 2022
The pandemic brought into clear focus exactly how much e-commerce and social media is shaping the buying habits of every generation.
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