Nikki started her apparel stint by spending 12 years in a retail background. In 2014, she said adios to retail and joined a print shop full time to take over the day-to-day business operations and client relations side. Little did she know that she would learn all there is to know about the printverse as she very quickly took on production roles on top of other tasks. She now mainly focuses on the day-to-day business operations and client relations. With a mother who spent over 20 years working for Hanes and continues to work in apparel manufacturing with another company, Nikki knows she was destined to live in the apparel world.
Today's Tip: Attract Clients
By identifying and promoting what makes your shop stand out, you can attract clients who value those specific qualities.
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Is it Time for a Rebrand?
If you’re a shop considering or needing a rebrand, it's likely you will find some helpful takeaways from this decorator's experience.
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