Marshall Atkinson is a leading expert in the decorated apparel industry, renowned for delivering practical education that drives effective change. His coaching spans artificial intelligence adoption, workflow optimization, cost management, business strategies, and marketing tactics, making a profitable impact on shops worldwide.

Based in Mesa, Arizona, Marshall contributes to industry magazines, educates at trade shows, and co-leads the Shirt Lab Tribe mastermind group. 

He also publishes the Midjourney Experience YouTube channel and newsletter, and hosts the Midjourney Experience Academy Skool community for creative professionals. He is the author of “Price for Profit,” the definitive guide to pricing in screen printing, as well as several other books. 

Recognized for his print industry impact, he was elected to the Academy of Screen and Digital Printing Technologies in 2020.  You can find more information about him at marshall@marshallatkinson.com.