Jessica Makrinos is the marketing manager at Inkcups, a supplier and manufacturer of direct-to-object inkjet printing equipment, pad printing equipment, laser platemakers, and corresponding supplies. Jessica has spearheaded the company’s global marketing efforts since 2016. Before joining Inkcups, she earned marketing experience through formal education and in marketing roles at robotics and software companies.
Trends/Analysis
Personalized Drinkware Taps into Gen Z’s Desire for Sustainable Luxury
Personalization can add a luxe factor to drinkware, tapping into Gen Z’s conscious consumption, sustainable products, and affordable luxury preferences.
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