Allee Bruce
Allee Bruce is a content editor for NAPCO Media.
Less Logo, More Impact: The Subtle Branding Movement in Promotional Apparel
Subtle branding is transforming promotional apparel, blending quiet luxury, retail-grade quality, and refined decoration techniques to boost wearability, sustainability, and long-term brand value.
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Connected Threads - How to Cure Direct-to-Film Transfers (And More From This Week)
This week, we're sharing news of Heat Transfer Warehouse's closer and a must-read article on curing direct-to-film transfers, plus so much more.
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Heat Transfer Warehouse Announces Closure
Fargo, North Dakota-based Heat Transfer Warehouse announces it will close after more than 15 years in business, serving as a one-stop shop for heat transfer materials and printing equipment.
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Olympic Committee Faces Backlash Following Sale of 1936 Berlin Olympics T-Shirt
The International Olympic Committee is under scrutiny for selling a 1936 Berlin Olympics T-shirt featuring original artwork linked to the Nazi-era Games. Critics call the move problematic, while the IOC defends its historical context.
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What's Trending Now: How Convergence Shows Up in Printing
Print segments are no longer operating in silos. From apparel and promo to signage and packaging, convergence is reshaping how print businesses grow, compete, and profit.
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Super Bowl Merch Struggles: Fanatics Issues Apology
As Fanatics faces jersey shortages, Super Bowl Sunday once again showcases the stress that can come with such a major merch event.
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Connected Threads - Making Sense of What’s Next (And More From This Week)
From financial pitfalls and evolving technology to future-focused industry insights, this week’s Connected Threads explores what's shaping apparel decoration and how decorators can make smarter decisions.
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Busy But Broke: Financial Mistakes Apparel Decorators Make
If your shop is constantly staying busy but you somehow find yourself not making any profit, these things might be the problem.
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