New Corporate Identity Unveiled for Augusta Sportswear, Founder Sport Group
Several months ago, Platinum Equity announced the acquisitions of Augusta Sportswear Brands and Founder Sport Group. At the time, the firm planned to integrate the two brands. Now the new corporate identity has officially been revealed.
Augusta Sportswear Brands and Founder Sport Group announce the combined company’s new corporate identity is Momentec Brands. The accompanying tagline reads, “Outfitting Moments that Matter,” according to PR Newswire. Momentec Brands is described as a “leading supplier of team uniforms, off-field performance wear, and fan apparel tailored for the youth and recreational sports markets,” the article reads.
Founder Sport Group CEO John Anton will serve as CEO of Momentec Brands, and Augusta Sportswear Brands CEO David Elliott will serve as vice chairman of the company, both positions effective April 1, 2024.
Momentec Brands also announces several other leadership changes that also took effect April 1, 2024:
- Augusta’s current chief commercial officer, Derek Ernst, is promoted to Momentec’s chief commercial officer (CCO), presiding over Momentec’s strategic accounts, on-field, off-field, league and digital sales teams, as well as both marketing and product development departments, ensuring cohesive direction and alignment across all facets of the sales chain.
- Dave Binley, Founder’s chief operating officer, serves as Momentec’s COO, steering the company’s manufacturing, distribution, supply chain, and operations.
- Julie Parker, Founder’s chief human resources officer, is promoted to the position of CHRO. In her expanded role, she will lead Momentec’s strategic HR initiatives, aligning them with organizational goals and values.
- Augusta’s executive leadership member, Marty Bruce, is promoted to chief information officer, in which he will lead Momentec’s application development, technology infrastructure, and customer delivery systems.
- Patrick O’Neill, Founder’s senior vice president of strategy and key accounts, is promoted to chief business development officer, overseeing Momentec’s push into new markets and leading Momentec’s strategic integration initiatives.
