Innovation continues to push the boundaries in the apparel decorating community, with automation, AI, new printing technologies, and revamped supply chains propelling the industry forward. As the market changes, decorators must stay abreast of all of these factors in order for their businesses to run at maximum efficiency.

While on location at PRINTING United Expo 2023 in Atlanta, Apparelist Content Director Cassie Green sat down with Christ Bernat, general manager, North America & Caribbean for JK Group and MS Printing Solutions, to discuss these topics in-depth.

Key Takeaways

  • The growth of digital pigment printing options
  • Availability of technologies to decorate all types of fabrics
  • AI’s role in the apparel decorating community as an automation tool
  • The influence of political and global events