Meet Patrick Murphy, operations manager, Rob Riss, front end manager, and Todd Lackey, owner, of Go West T-Shirt Company. Located in Ft. Collins, Colorado, this decoration shop has its fair share of cool clients, including New Belgium Brewing and social media influencer Dude Dad. With an eye for creativity and the ambition to take on the ebbs and flows of printing for unique clients, Go West is a well-oiled machine with a welcoming environment.

In this video interview, Murphy, Riss, and Lackey discuss how Go West landed some of their large clients, what challenges these accounts present, and how to meet those head-on.