Hexa|Custom, a supplier of fully customizable premium outerwear, has appointed Jessie Bender as its senior account manager. The new hire follows on the heels of tripling the number of distributors working with Hexa year-over-year (YOY) from 2021 to 2022, according to the company.

Bender will serve to support their desire to deepen relationships and realize new heights with key accounts. “As we solidify our market position within the promotional products industry, we are excited to be able to attract talent and expertise such as that shown with Jessie,” says CEO and co-founder Sue Timbo.

Bender brings 20 years of experience in marketing and sales strategy and brand communications to her new role. As senior account manager, she will develop close relationships with top U.S. distributors to bring their clients’ brands to life in the form of customizable outerwear.

Before joining the company, Bender was most recently a creative marketing consultant specializing in sales-driven initiatives for brands in the outdoor, wellness, and travel industries. With almost a decade of advertising and PR agency experience in the outdoor and ski industries, Bender brings an in-depth knowledge of technical outerwear to her new position at Hexa, the company adds.

“As a salesperson with a deep background in creative marketing, it is a dream to work for a cutting-edge company like Hexa Custom,” says Bender. “They are pushing the boundaries of what’s possible with customization, and it’s leading the promotional products industry somewhere new and exciting. I am eager to connect with distributors and help them build out lasting programs to wow their clients year after year.”

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.