QTCo began in 2013 to bring custom digital printing to the people, and has since grown into Australia’s largest and fastest digital print fulfiller. The T-Shirt Co. is a company selling custom T-shirts and other apparel.

The challenge: Find a reliable web-to-print solution

QTCo was interested in replacing its old web store that relied on an outdated design tool.

Since the company encountered some difficulties with its previous design tool, the QTCo team decided to find a Web-to-print provider that could meet the following requirements:

  • Make the design editor work equally well on desktop, mobile, and displays of varied sizes. The previous tool took up only about a third of the desktop screen and was not responsive, which severely limited the user experience.
  • Simplify the design process to make navigation easier.
  • Implement a WYSIWYG (what you see is what you get) personalization scenario.
  • Integrate with existing software to process artwork accurately and quickly.

The solution: Use a turnkey online store 

Aurigma’s (Booth C6012) Customer’s Canvas team worked with QTCo during the entire process, from building a sensible customer path through their store, to building a custom VDP functionality tailored to their needs.

Planning the customer’s journey

Online shoppers value an intuitive user experience with a short path between them and their desired products. Customer’s Canvas helped QTCo plan and organize a convenient customer journey on their website.

Making an intuitive online catalog

An online product catalog is more than a list of products with their descriptions. It is an effective tool that helps businesses boost their sales numbers. Customer’s Canvas worked with the QTCo team to implement a user-friendly catalog with simple filtering by garment type, brand, and color.

Preparing T-shirt mockups

Customer’s Canvas’ designers prepared a large library of T-shirt mockups in different colors. Completing this work ahead of the launch of the online store gave the QTCo team a running start back into the market.

Implementing Web-to-print with a custom VDP functionality

The company previously used an order management system that required manual work. The process was time-consuming and confusing for the QTCo team and end-users. Customer’s Canvas aimed to simplify order processing and provide customers with a user-friendly interface.

Customer’s Canvas’ engineers integrated the design editor for personalizing T-shirts into the Shopify-based store through the API. Customer’s Canvas implemented a custom VDP technology that allows customers to enter variable data directly in the editor and send the job to fulfillment.

This technology fluidly processes large orders with different data fields. For example, a basketball manager could order hundreds of T-shirts of various sizes for players with different numbers. Now, the company and end-users can change T-shirt designs in a straightforward way.

The results: Quick and convenient order processing

QTCo’s customer experience is much improved: customers can easily find and create what they want to get printed on their T-shirts. QTCo  has also been able to edit its product availability, and add new products to the website using the Customer’s Canvas integration.

QTCo is now confident that they will always receive accurate data into its API without any errors or downtime.