Carlo Oviedo is the Chief Revenue Officer at Culture Studio Decorated Merchandise based in Chicago and Florida, founded in 2008. He currently produces merchandise for some of the largest brands in the country, specifically Touring Music Artist. Their work can be seen anywhere from large sports stadiums to some of the most iconic retail outlets like Urban Outfitters, Hot Topic, Zumiez, and Spencers. He is one of the four founders (brothers) of the company, started from very modest beginnings, and can remember printing T-shirts manually until the late hours of the night relentlessly trying to hit deadlines. They’ve grown their Tech Platform and business to two facilities (Chicago and Daytona Beach, FL) totaling 125,000 square feet and almost 200 employees. The customer experience is top of mind and the driver of the success while keeping the “Fan” as the center point.