Megan O’Reilly, co-owner of Pitch Black Printing Company, joins the show to share how a venture that began with band T-shirts grew into fine art reproduction, commercial printing, merch, and a community space. She talks about creating new ways for artists to earn money from their work — and why understanding a client’s audience can lead to better product ideas, like a tote bag designed to fit a 12″ record.

Co-hosts Cassie Green and Theresa Hegel also discuss what 2026 has taught the print and promo industries, what residual impacts will carry into 2027, and what they expect to see change. Stick around to the final minutes, where Theresa and Cassie play “The Print & Promo Hall of Shame (and Fame).”

Industry Headlines

• Big Picture: Strategies for When to Hire and Fire Staff
• ASI Power Summit 2026: Day 3 and Conference Wrap-Up
• Printed America: How Route 66’s Centennial is Powering a New Era of Print
• Counselor 2026 Power 50

Branding Together November 2026 Time Stamps

• 01:35 – What’s Happening in the Print and Promo Industries This Month?
• 10:22 – Preparing for 2027
• 14:13 – What Could Make 2027 a Strong Year for Printers
• 18:18 – Impact of Events, Experiences, and Merch
• 20:49 – Megan O’Reilly’s Path from Band T-shirts to Fine Art Printing
• 23:19 – Building Community Around Artists and Print
• 26:16 – Expanding From Art Reproduction Into Merch
• 29:57 – Using AI as a Tool, Not the Final Art Output
• 35:00 – Unusual Projects (Including Printing for Celebrities)
• 42:31 – The Print and Promo Hall of Shame (and Fame)

Listen to Previous Episodes

• October 2026: In Search of the ‘Unicorn’ Who Can Sell Both Print and Promo
• BONUS Episode: Why Print and Promo are Winning with the Human Touch
• September 2026: Why Attending In-Person Events is Key
• August 2026: Finding Opportunities Within Failures