Credit: PRINTING United Expo

Understanding the Latest Technology with Hirsch Solutions in the Apparel Zone

Sept. 2, 2026

For Hirsch Solutions, being a part of PRINTING United Expo is all about the total experience. As a long-time exhibitor at the event (dating back to 2005 when it was known as SGIA), Hirsch has found opportunities abound for its business and more importantly, for the apparel decorating space.

When the company became part of the Apparel Zone, one of the newest destinations at Expo, the experience went from good to positively exceptional. For Mark Gardner, marketing director, the focused environment is key.

“Our experience with the Apparel Zone has been extremely positive,” he says. “It provides a focused environment where attendees can see apparel decoration technology in action, ask questions, and have meaningful conversations with equipment and industry experts.”

For Hirsch, it’s about presence, but also about education in the Apparel Zone. “Rather than simply looking at equipment on a showroom floor, attendees can see real production, understand how different technologies work together, and talk directly with experts about their specific business needs,” Gardner points out.

The Apparel Zone is not about sales. Instead, sponsors like Hirsch work hard to keep education front and center in conversations. “Our focus will be on helping attendees understand the latest apparel decorating technologies and how they can be used to build a more productive, scalable, and profitable operation,” Gardner says. “Embroidery will be a major focus, with Hirsch showcasing Tajima, the industry-leading name in embroidery. Attendees will have the opportunity to see advanced Tajima embroidery technology in action and learn how the right equipment can help increase production, improve consistency, and open the door to new applications and revenue opportunities.”

The way apparel decorators approach trade shows has changed over the years. While it’s extremely important to engage with new technology and make purchasing decisions, attendees also come to PRINTING United Expo to network, discuss industry challenges, and help better their businesses through learning. Sponsors in the Apparel Zone, and even exhibitors on the show floor, understand these needs and are rising to the occasion.

“With technologies from leading manufacturers and decades of industry experience, [Hirsch] can help businesses evaluate their options based on their products, workflow, production volume, and growth goals” Gardner says. “PRINTING United Expo is about more than seeing the latest equipment — it’s about discovering what’s possible for your business.

We encourage attendees to come with questions, bring their production challenges, and take advantage of the opportunity to speak directly with industry experts. At Hirsch Solutions, our goal is to help businesses turn those conversations into practical solutions that improve production, expand capabilities, and create new opportunities for growth.”