Editor’s hot take: We’re seeing more companies expand their global presence. As more European companies establish locations in the U.S., this could indicate more selection and product availability for decorators.

Credit: Microtec

Microtec, a global manufacturer of heat transfer and finishing equipment for the garment decoration industry, announces its official entry into the United States with the formation of Microtec USA, a new entity established to support the company’s expanding presence across the Americas.

Headquartered in Orange, California, Microtec USA will serve as the company’s primary base of operations for sales, distribution, and customer support throughout North America, Central America, and South America, with additional offices in the United States planned as the company continues to expand its regional footprint.

The launch of Microtec USA represents a significant milestone in Microtec’s international growth strategy, according to a press release from the company. With an established reputation across Europe and Asia, the company is now bringing its heat press and finishing technologies directly to garment decorators, digital print providers, and production facilities throughout the Americas.

According to David Chao, CEO of Microtec USA, “Microtec USA will focus on developing distribution partnerships, supporting customers, and expanding access to the company’s automated heat press technologies designed to improve efficiency, consistency, and production throughput in modern garment decoration environments.”

Microtec’s equipment portfolio supports a range of decoration technologies, including direct-to-film (DTF), direct-to-garment (DTG), sublimation, and traditional heat transfer workflows.

By establishing a dedicated regional presence, Microtec aims to strengthen its support infrastructure while building closer relationships with distributors, equipment suppliers, and production professionals across the industry.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.