Keeping up with the state of the printing industry can sometimes be overwhelming — stats, trends, and data aplenty. What does it all mean, and how does it affect print businesses and apparel decorators?

Onamica Dhar, economist for the Alliance and NAPCO Research, breaks it all down for you. Despite it being complex, she walks through the trends shaping print industry performance, what printers are most concerned about in 2026, the impact of international trade policies and domestic government regulations, and more.