Embroidery, Innovation, and Connection: Outdoor Cap’s Focus for PRINTING United Expo
Editor’s Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com.
In case you haven’t heard, PRINTING United Expo is happening in Orlando, Oct. 22-24. If you’re a promotional products supplier, decorator, or printer of any kind, and you’re not already planning on attending, you’ll want to reconsider. From over a million square feet of equipment, tech, and trends to abundant education and networking opportunities — PLUS the Apparel Zone — there’s plenty to see and explore. To create buzz for the event, we’re chatting with attendees to find out why they’re attending and what they’re excited to check out.
Outdoor Cap
Outdoor Cap has been serving the headwear industry for more than 45 years. Founded in 1977, it works with over 14,000 customers across the promotional products, team sports, and retail markets, shares Jamie Jeter, head of sales – promotional products. “We combine the work ethic and integrity of a small business with the resources and reach of a larger one, making us one of the most respected headwear suppliers in the U.S.”
Promo Impressions: What made you decide to attend this year’s Expo?
JJ: We’re excited to strengthen our partnership with ASI. Connecting with great companies in the print and promo market and offering high-quality headwear is a natural fit for us.
Promo Impressions: What specific technology, equipment, processes, or exhibitors are you planning to check out?
JJ: We want to see how other companies present and display products so we can explore new ways to help our customers decorate and showcase their caps.
Promo Impressions: Are you planning to connect with any partners or peers while you’re at the Expo? What kinds of conversations are you hoping to have?
JJ: We’re looking to learn from others in the industry, sharing insights and gathering ideas that help us better serve our customers.
Promo Impressions: How does attending the Expo support your company’s broader goals over the next year?
JJ: Our mission is to deliver exceptional service at every step. By understanding our customers’ needs and the latest industry trends, we can make sure they get the right product, at the right value, every time.
Promo Impressions: What’s one trend or challenge within printing/decoration you’re keeping an eye on?
JJ: Embroidery is so trendy. Whether it’s flat stitch, 3D embroidery for added depth, or new digitizing techniques that make designs pop, we’re excited to see what is out there and how we can bring it to life with our product.
