The 2025 Counselor State of the Industry report required multiple surveys to capture rapidly changing market conditions, with tariffs as a major disruptor. ASI Research delivers an up-to-date look at sales trends, market performance, and key challenges impacting the promotional products industry.

Highlights include:

• Continued growth in wearables — making up 45% of total promo sales
• Rising interest in Made-in-USA options
• Ongoing supply chain diversification beyond China.

While Q1 and Q2 saw sales dips and cost pressures mount, cautious optimism remains for a rebound later in 2025.

Dive into the most compelling findings here.