Email marketing is a valuable tool for business success, but it isn’t only way to blast out offers, discounts, and random promotions.

Jesse Poteet of Startup Screen Printing is extremely passionate about this topic, but believes there are a lot of apparel decorators out there that get email marketing wrong. In this 5-minute video for Apparelist, Poteet outlines the three main things that email marketing is not.

Want to know what they are? Check out this short-and-sweet video breakdown, plus stick around to the end where Poteet offers simple tips on what email marketing should be.

Quote from Jesse Poteet about email marketing

Want to hear more from Jesse? Check out his hot take on three ways decorators get social media wrong, and what to do instead.