In this installment of What’s Trending Now, Nathan Safran, vice president of research for NAPCO Media, highlights three key trends set to reshape the printing industry in 2025. Tune in as he briefly breaks down each trend.

Key takeaways:

1. Convergence is reshaping all markets: 68% of the ~ 600 State of the Industry panel members have diversified beyond their primary print segment (i.e., promotional products, graphics and signage, commercial, and packaging).
2. Artificial intelligence (AI) is taking the printing industry by storm: Check out NAPCO’s recent study on AI for a comprehensive analysis of AI and how print providers are using it to their advantage.
3. Customers expect stellar service levels: While price matters, print buyers say quality and reliability do too!