As part of ongoing efforts to enhance capabilities and strengthen its team, S&S Activewear is pleased to announce the creation of a new executive role, chief commercial officer (CCO). Toby Whitmoyer will join as the company’s new CCO, reporting directly to Frank Myers, CEO. Toby will oversee all sales, marketing, and product teams.

Whitmoyer brings extensive experience and a proven track record of success in sales and marketing leadership roles, according to the company. Whitmoyer has led sales and marketing teams to revitalize leading wine brands, transform sales and marketing functions, and built innovative go-to-market strategies for the North American premium drinks market.

“Creating the CCO role is a pivotal step in continuing to drive market leadership,” says Myers. “We are confident that Toby’s leadership and experience will significantly enhance our commercial strategy and help us achieve our growth ambitions moving forward.”

In this new role, the CCO will oversee the sales and marketing teams, unifying these functions with a mission to deliver a world-class customer experience, says the company. Whitmoyer will also collaborate closely with the product and operations teams to ensure best-in-class service for their customers. By integrating the sales and marketing efforts, S&S strengthens its ability to meet the dynamic needs of its vendors and customers.

“I am incredibly excited to join S&S Activewear as the new chief commercial officer,” says Whitmoyer. “I look forward to leveraging my experience to unify our sales and marketing efforts, delivering exceptional value and service to our customers.”

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.