BELLA+CANVAS will serve as the official blanks provider for the Coachella Valley Music and Arts Festival 2026 merchandise program. The event will take place April 10-12 and April 17-19, 2026.

As part of the partnership, BELLA+CANVAS will be embedded directly into the Coachella merchandise ecosystem, with official products featuring a custom “printed on BELLA+CANVAS” neck label.

Extending beyond the product itself, BELLA+CANVAS will debut a first-of-its-kind immersive brand experience on-site across both festival weekends, bringing to life the evolution of Coachella merchandise through a design-forward, walk-through environment inspired by a “Museum of Merchandise.” This is all according to a press release from BELLA+CANVAS.

Titled, “Coachella Merchandise: Then and Now. A retrospective of Coachella over the years,” the activation reimagines nostalgia as a catalyst for new expression, inviting attendees to explore iconic merchandise from past festivals while creating something entirely their own, the company shares in the press release. Through interactive storytelling, archival inspiration, and live customization with Coachella designs on BELLA+CANVAS blanks, guests will leave with a personalized piece of festival history.

Designed to celebrate self-expression, this experience brings together creativity, culture, and fashion, transforming moments into pieces made to remember and wear for years to come.

Media opportunities during the event include:

  • Guided walkthroughs of the BELLA+CANVAS immersive experience
  • Interviews with BELLA+CANVAS executives
  • Insight into the creative evolution of festival merchandise
  • Coverage at the intersection of fashion, music, and experiential storytelling

Through this partnership, BELLA+CANVAS says it reframes the role of the “blank,” not as a starting point, but as the canvas behind the shared moments that define festival culture.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.