Recognized DTF Operation Rebrands as SuperGamut
Credit: SuperGamut
A well-known digital production and supplier has officially rebranded as SuperGamut, marking a new phase focused on complete production systems, expanded color capability, and long-term partnership with garment decorators, according to a press release from the company.
The transition to SuperGamut reflects a clearer and more intentional identity, says the press release. While the name is new, the team, leadership, and commitment to customers remain the same.
SuperGamut has already begun appearing across the industry, with its first public introductions at recent trade shows including DAX Kansas City and the APA Expo in Las Vegas.
The decision to rebrand comes at a time when the direct-to-film (DTF) space is growing rapidly, but often without a consistent standard for how production systems should be built and supported. “Entering 2026, it was important for us to establish a clear and unmistakable identity,” said Rob Super, CEO and president, in a press statement. “SuperGamut reflects how we have always operated. We are not focused on selling individual pieces or just moving boxes. We focus on building complete systems and building partnerships that help our partners run production reliably and grow with confidence.”
At its core, SuperGamut represents a full-system approach to digital garment production. Each solution is built around the idea that the printer, ink, film, powder, curing, color management, workflow, and post-production must all work together to produce consistent results.
The SuperGamut name also reflects the company’s focus on expanded color capability. “We believe decorators should not have to piece together their production on their own,” Super added. “Our role is to bring together the equipment, supplies, training, and support into one cohesive system, and to stand behind it long after installation.”
With this rebrand, SuperGamut reinforces its position as a long-term partner to production-focused decorators, combining proven systems, white-glove installation and training, and ongoing support designed to reduce friction and increase confidence in daily operations.
Additional announcements, including new product introductions and expanded initiatives, are expected in the coming months.
The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.
