New Berlin, Wisconsin-based Chipply, a web store platform provider for team dealers, apparel decorators, and promotional products distributors, announces the appointment of Elle Carstens as senior vice president of revenue.

Carstens brings more than 16 years of SaaS sales experience, including seven years in leadership and sales development. Throughout her career, she has built and led high-performing teams, earning a reputation for creating scalable sales organizations grounded in adaptability, accountability, and measurable results.

In her new role, Carstens will oversee Chipply’s revenue strategy, leading customer acquisition, account expansion, and retention efforts. She will partner closely with Grace Schettler, senior vice president of Sales, to strengthen the customer journey while reinforcing Chipply’s people-first culture.

“Chipply has always been a company that puts people first; as we grow, that commitment remains unwavering,” Schettler says. “Elle’s leadership will help us scale thoughtfully while continuing to deliver the exceptional customer experience our partners expect.”

Carstens will also collaborate closely with CEO Angie Hardwick and President Lynn Burghardt as part of Chipply’s executive leadership team.

“Elle has a proven track record of driving sustainable revenue growth and building teams that perform at a high level,” Hardwick adds. “Her strategic vision and operational discipline will be instrumental as we enter our next phase of growth.”

Carstens’ appointment reflects Chipply’s continued investment in leadership and its commitment to strengthening its position as the trusted web store platform in the industry.