BELLA+CANVAS has partnered with SEDDI to digitally reconstruct its garments in true-to-life 3D. Through the partnership, BELLA+CANVAS styles are now available in SEDDI Decorator, a visualization and communication platform. Each garment is digitally modeled using BELLA+CANVAS’ production bill of materials (BOM) and construction specifications, capturing fabric drape, structure, fit, and color.

“We work with partners who value accuracy as much as we do, and BELLA+CANVAS is at the top of the list,” said Alan Murray, CEO of SEDDI, in a press statement. “Their standards for quality, fit, and fabric engineering make them an ideal match for our technology. By digitizing their products, we are making their craftsmanship more accessible to decorators, distributors, and businesses who rely on precision to bring ideas to life.”

SEDDI’s digital bill of materials (BOM) directly mirrors the brand’s real-world production data, ensuring every material, stitch, and construction detail aligns with physical reality, the company says.

Powered by seven years of research and development and several patented innovations in digital textile and garment simulation, SEDDI’s advanced 3D engine models apparel down to the seam and stitch in an easy-to-use format. “At BELLA+CANVAS, we’re always looking forward to new innovations,” said Tori Novosel, senior director of Brand & Creative Marketing at BELLA+CANVAS. “SEDDI Decorator is an innovative partner that will change the way we design and sell graphic apparel.”

The digital reconstruction includes 1,886 individual components, generating 7,315 SKUs across 32 styles, all available within Decorator’s 3D library.

The full case study is available at SEDDI.com.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.