From Oct. 22-24, 2025, the printing industry will gather in Orlando, Florida, for PRINTING United Expo, where attendees and exhibitors will discuss the latest technology, learn about new business opportunities, and connect for some in-person networking. A highlight of the Expo for the past few years, the Apparel Zone is the place to go to learn about apparel decoration.

Beginner decorators, seasoned veterans, and those exploring adding apparel decorating to their current print operations can visit the Apparel Zone and learn about the different technologies. It’s an opportunity to connect with sponsors and learn more in an education-first environment.

Sit down with Karin Bellinghausen, VP content and communications at GroupeSTAHL, for insight on how STAHLS’ will educate attendees on all things heat printing.

STAHLS’: Packing the Heat with Heat Printing

Apparelist: How long have you been exhibiting at PRINTING United Expo?

STAHLS’ will give real tips on all things heat printing at PRINTING United Expo. 

Bellinghausen: When the PRINTING United Expo launched in Dallas in 2019, STAHLS’ was there as a proud sponsor. We were featured at show events like the Women in Print Alliance Breakfast and the Experience Zone.

In 2021, STAHLS’ participated in the unique, experiential Apparel Zone demonstrating new heat printing technology. In 2022, 2023, and 2024, we created unique heat printing on-demand experiences for visitors featuring heat transfer technology, Hotronix heat presses, UltraColorMAX DTF transfers, emblems, patches, and more, allowing visitors to print personalized swag on the spot. Our favorite part is interacting with show visitors and wowing them with how easy it is to personalize on demand.

Apparelist: Why should attendees visit the Apparel Zone?

Bellinghausen: Custom apparel is one of the largest and fastest-growing segments in the printing universe. More and more printers are looking for ways to differentiate, expand their offerings, and move into apparel. The Apparel Zone shows them exactly how it can be done.

Apparelist: How do those that don’t decorate apparel benefit from visiting the Apparel Zone?

Bellinghausen: In this space at the Expo, attendees can expect live demonstrations of the latest decoration technologies, from screen-printed and digital transfers to embroidery, sublimation, and specialty finishes. They’ll see step-by-step how to bring garments to life with high-impact designs, learn about equipment and workflows that scale, and gain insight from industry leaders who are pushing the boundaries of apparel printing.

The Apparel Zone isn’t just about products — it’s about possibilities. Visitors walk away inspired, armed with practical knowledge, and ready to apply new ideas to grow their own businesses.

Apparelist: Can you give us a sneak preview about what STAHLS’ will showcase?

Bellinghausen: The experienced custom apparel experts at STAHLS’ will give live demos, pro tips, and showing you the latest in heat printing innovation, including our revolutionary new Liquid 3D patch technology. No one else has anything like it! From Hotronix heat presses to the time-saving Stampintor attachment for your screen-printing press to STAHLS’ Fulfill Engine software, you can see the future of apparel decoration in action.

STAHLS’ is where innovation in custom apparel comes to life. Printers who want to stand out and grow their business will find the latest in heat printing technology, including the chance to see the Dual Air Fusion IQ heat press in action. Alongside this, we’ll showcase the industry’s most versatile transfers, emblems, and patches. And you can learn more about STAHLS’ Fulfill Engine production automation software and on-demand printing.

At the booth, attendees can watch live demos, ask questions, and see firsthand how easy it is to decorate any garment with professional results. More importantly, STAHLS’ doesn’t just sell products — we provide solutions. Visitors will learn how to expand into custom apparel without huge upfront investments, how to fulfill orders of any size quickly, and how to create finishes that wow customers and win repeat business.

Apparelist: Any final thoughts for those ahead of attending PRINTING United Expo?

Bellinghausen: Whether you’re a screen printer, promo distributor, or apparel brand, STAHLS’ shows you how to unlock new revenue streams with heat printing. Attendees will leave with inspiration, know-how, and the confidence to say yes to more opportunities.