Stitch It International announces the appointment of Blaine Austin as vice president of Sales & Strategy. In this role, Austin will oversee all aspects of sales development, dealer relations, and strategic growth initiatives.

Austin joins Stitch It with more than three decades of leadership experience across retail, e-commerce, and distribution. Most recently, he served as chief executive officer at SewingMachinesPlus.com while also overseeing two successful retail superstores in Southern California. Previously, he held executive leadership roles at AllBrands.com, BBQGuys.com, and Oreck Corporation.

“We are thrilled to welcome Blaine to Stitch It International,” said Dylan McMinn, CEO of Stitch It International, in a press release. “His proven record of building high-performing sales organizations, combined with his strategic vision and deep industry knowledge, makes him the ideal leader to help us achieve our long-term growth objectives.”

Reflecting on his appointment, Austin said in a press statement, “I am honored to join Stitch It International at such a pivotal time. Throughout my career, I’ve been committed to building strong teams, empowering dealer partners, and ensuring customers receive the very best experience. I look forward to leveraging my experience to drive growth, strengthen relationships, and position Stitch It for continued success.”

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