Sportsman, one of the two in-house brands at Sportsman Cap & Bag, launches eight new styles as part of a relaunch aimed to redefine the line. The launch coincides with the brand’s 25th anniversary, marking a milestone year of evolution and growth, says the company in a press release.

The relaunch and new styles mark the result of extensive behind-the-scenes work to create premium headwear — without losing sight of the roots in quality and value that have made Sportsman a go-to in the promotional industry for the past 25 years, the company says.

“We went all in on these new styles with a focus on fit and quality with production just a stone’s throw away. Sportsman was my baby when I started in the industry. I’m excited to watch it grow up and continue to deliver,” says Dan Saferstein, Sportsman Cap & Bag CEO.

The reimagined headwear line focuses heavily on fit, making sure that each style has a comfortable feel, an on-trend look, and fits just right. Each style features one of the Sportsman signature fits:

• Classic – Unstructured with mesh insert, mid-profile, five-panel
• Heritage – Structured, high-profile, five-panel
• Traditional – Structured, low-profile, six-panel
• Modern – Structured, low-profile, six-panel
• Modern 5P – Structured, mid-profile, five-panel
• Dad Hat – Unstructured, low-profile, six-panel

Each of the new styles has one to four different material options to choose from, including chino twill, heathered chino, nylon/spandex, polyester ripstop, brushed canvas, old wash cotton twill, cross hatch, heather suiting, and pigment-dyed cotton.

Sportsman caps are made in Mexico, a process known as “nearshoring.”

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