Pablo Mercado | Credit: S&S Activewear

S&S Activewear shares that it has appointed a new chief financial officer (CFO). The announcement comes on the heels of the company appointing Eric Levin as the general manager of its newly designated Prime Line Hard Goods division. Pablo Mercado took over the CFO role on November 25, 2024.

As CFO, Mercado will manage S&S Activewear’s finance and accounting operations, serving as a key member of the executive team, the company said in a press release. His duties will encompass driving strategic growth, crafting future-oriented financial strategies, and enhancing operational effectiveness and credit solutions.

Mercado’s career includes positions as CFO of Lithium Americas, CFO of EnLink Midstream, and CFO of Forum Energy Technologies. His career began in investment banking, where he developed expertise in capital markets, M&A, and corporate finance. His proficiency covers both public and private company roles, global M&A, and the pursuit of operational excellence.

“We are excited to welcome Pablo to the S&S Activewear family,” stated Frank Myers, CEO of S&S Activewear, in the press release. “His outstanding record in finance, strategy, and leadership makes him the ideal partner for executing our growth vision. His strategic insights and proven effectiveness will enhance our company and propel us toward sustained success.”

Mercado will be instrumental in leading a superior finance team at S&S Activewear, focusing on ensuring the company’s financial strategies align with its overall strategic objectives, the company says.

“I am thrilled to join S&S Activewear during such a vibrant phase of its growth,” Mercado said. “The company’s dedication to innovation and customer service aligns with my professional values and experiences. I’m eager to contribute to S&S Activewear’s continued success and deliver value to all stakeholders.”

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