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In an article written by Christopher Ruvo, executive editor, news and content strategy at ASI, he writes, “The [promo] industry will end the year with a bang, collectively generating its highest revenue and greatest year-over-year sales growth of any 2024 quarter in Q4.” The article takes a deep dive into four reasons why promo is going to have a fourth quarter, ultimately demonstrating why it makes good business sense for apparel decorators to step into promotional products.

Ruvo reports that several industry sources have noted an upswing in sales as promo accelerates into the fourth quarter. Other notable points from the article include:

• Sales Momentum Building: Kelly Moore of Moore Promotions reports an upswing in sales since September 2023, suggesting that the fourth quarter of 2024 could outperform last year due to increased buyer confidence and spending readiness as economic conditions improve.
• Factors Favoring Q4 Growth: Industry leaders are observing a revival in orders as businesses shake off summer slowdowns, with pent-up demand and the need to utilize budget allocations before year-end driving increased purchases, further bolstered by recent interest rate cuts by the Federal Reserve.
• Political Uncertainty Easing: With the upcoming presidential election’s conclusion, business leaders anticipate a clearer economic landscape, which should encourage investment in promotional products, helping to stabilize and grow the market as companies shift back to normal buying patterns.

Dive deeper into the topic by reading the full article from ASI.