Infinity Her Expands 'Caps for a Cause' Initiative
Infinity Her, a brand specializing in headwear made exclusively for women, announces the return of its “Caps for a Cause” initiative to support Breast Cancer Awareness Month. This is the second consecutive year of the initiative.
Recognizing the importance of awareness and support, Infinity Her is committed to making an impact in the fight against breast cancer, the company stated in a press release. Throughout October, Infinity Her customers can contribute to the cause by purchasing select styles in pink colors. Infinity Her plans to donate 5% of the total profits from these sales to the National Breast Cancer Foundation.
In its inaugural year (2023), “Caps for a Cause” initiative featured three of the brand’s popular women’s caps. With the goal of increasing its charitable contribution, Infinity Her shares that it has expanded the promotion in 2024, offering five of its popular styles in select pink shades:
- CASSIE Pigment-Washed with Fashion Undervisor
- TESS Washed Mesh Back
- CHARLIE Modern Women’s Trucker
- ROSIE Foam Trucker
- GABY Perforated Performance
“Breast cancer awareness is a cause that touches so many people, including members of the Infinity Product Group family, as well as our valued customers,” said Ramona Watson, Infinity product group VP product development/marketing. “We are excited to expand Caps for a Cause in hopes of increasing the donation amount for 2024, knowing that every purchase can make a difference in the lives of those battling this disease.”
Infinity Her is distributed through Sportsman Cap & Bag’s 17 distributor locations in North America.
