TrusTrace, a global SaaS company providing a platform for product traceability and supply chain compliance in fashion and retail, announces a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail. The partnership aims to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

According to a press release from TrusTrace, the new solution is the first-of-its-kind in the industry. It leverages Xoriant’s data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information needed to market their products with specific details on how they’re made and where.

“In a rapidly evolving industry in which regulations are becoming more stringent and consumer expectations are higher than ever, this partnership is a pioneering initiative; we are addressing not only today’s challenges, but we’re paving the way for a more sustainable future,” said TrusTrace CEO and Co-Founder Shameek Ghosh in a press statement. “This collaboration unites TrusTrace’s deep expertise in supply chain traceability and transparency, Carbon Trail’s advanced environmental insights, and Xoriant’s robust implementation capabilities to offer an end-to-end solution that empowers fashion brands and retailers to overcome the challenges of regulatory compliance and improving impact.”

Updates, New Regulations, and Data

This new technological solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact. It strives to:

  • Ensure that claims are clear, accurate, and not misleading
  • Provide specific and clear information about materials used
  • Use accurate product filters and avoid misleading imagery
  • Support claims with verifiable strategies and third-party accreditation

Tracebility has become a hotter topic in the apparel and textile industry recently. And though this partnership primarily operates within the retail and fashion space, the topic extends into the wholesale and manufacturing side of the industry, as well.

“Engineering excellence in sustainable business practices using new-age technologies has always been Xoriant’s cornerstone,” said Shyam Pawar, VP of sales, in the press release. “Through this trifecta partnership, we’re delivering a joint solution with robust data architecture and real-time supply chain insights.”

On the data side, brands need to measure environmental impact on a product level. “When you make an environmental claim on any product, the underlying data has to be comprehensive and accurate to meet requirements of LCA frameworks like PEF,” explained Carbon Trail CEO and Co-Founder Ashish Rohil. “Our capabilities pair very well with TrusTrace’s, allowing us to deliver full product transparency and compliance for fashion brands globally.”

Once environmental impact and supply chain data is aggregated, information can then be incorporated into a Digital Product Passport, a record that can tell a product’s entire value chain via QR code or digital tag. That will be required for EU brands starting between 2026-2030.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.