PRINTING United Expo 2024 Delivers Unmatched Industry Experience
From cutting-edge product launches to groundbreaking education and networking opportunities to mass sales on the show floor, this year’s Expo in Las Vegas delivered in a big way
PRINTING United Expo wrapped last week in Las Vegas with continued reports of record sales on the show floor and unprecedented, qualified leads, solidifying its status as the premier event for the global printing industry. This year’s show drew 24,969 registered attendees, 800 exhibitors, and industry thought leaders from 115 countries, offering a dynamic blend of product launches, live demonstrations, immersive education sessions, and high-powered networking opportunities.
Reports from the Show Floor
The three-day Expo, held Sept. 10-12 in Las Vegas, was reported to be a great success for exhibitors who utilized the Expo’s all-compassing umbrella to showcase their newest technology. With more square feet of technology being shown than in 2023, encompassing 385,600 square feet, the Expo delivered for exhibitors and attendees alike at this year’s event. The 2025 Expo in Orlando is already at 267,700 square feet (67% of the floor) sold.
“With the many concurrent events taking place, as well as 2024 being a ‘drupa year,’ we were really pleased with the crowds, but even more so, with the impressive volume of groundbreaking equipment running live on the show floor and, not surprisingly as a result, the sales being reported,” says Mark J. Subers, president, Events and Exhibitions, PRINTING United Alliance. “We had nearly five million pounds of equipment on the floor this year. Many attendees were able to see the newest technology for the first time ever in North America which was a huge highpoint for them.”
Exhibitor sentiment was at an all-time high at this year’s Expo. A preliminary sampling of sales reported at the show and feedback include:
Title sponsor Canon U.S.A. Inc. reported a successful showing. “We were thrilled by the overwhelming response from attendees at PRINTING United Expo 2024,” says Shinichi “Sam” Yoshida, executive vice president and general manager, Canon U.S.A. Inc. “The live demonstrations of the varioPRINT iX1700 inkjet press were a highlight, drawing over 250 attendees to fully-booked product presentations. Additionally, the success of our imagePROGRAF TZ and TX Series printer launches, along with the broad interest in our full array of production and wide-format solutions and applications, truly showcased Canon as a leader in the print industry. This level of engagement reaffirms the demand for cutting-edge technology and reinforces our commitment to driving innovation for our customers.”
Ilan Elad, president of Kornit Americas, says, “We’re leaving Las Vegas energized and focused. Kornit’s presence at PRINTING United confirmed our leadership in the digital apparel and fashion print transformation. With the first-ever Apollo showcase in the Americas and strong endorsements of MAX quality from our customers, it’s clear we’re driving the industry towards a sustainable, on-demand future. The momentum from last week — new leads, closed deals, and strengthened partnerships — positions us for even greater success in Q4 and beyond.”
Konica Minolta signed four sales deals on the show floor: two for the AccurioJet KM-1e UV-LED inkjet press, and two for the AccurioLabel 230 digital label press. The team notes that PRINTING United provided Konica Minolta with a steady flow of booth traffic that allowed the opportunity to engage with current and potential customers, learn about their challenges, and explore how print is not just a function, but an evolving tool, offering unprecedented opportunities for creativity and business growth.
“Throughout our interactions with members of the press, current and potential customers, partners and other industry affiliates, we felt our message came through that we are fully invested in this business and continue to bring new ideas and new technology to drive our customers’ productivity, efficiency and profitability,” says Frank Mallozzi, president, Industrial and Production Print, Konica Minolta.
Fred Jones, technical project manager, Muller Martini, says, “From a technical/logistical standpoint, this was the best show I have participated with in the past 45 years of doing shows. The Alliance team was always present and ready to help … for me the bar has been set very high for Orlando.”
Roger Serrette, senior director, Ricoh North America GC Marketing & Campaign Strategy and Ricoh North America Customer Experience Centers, says, “Each year, PRINTING United Expo provides an excellent opportunity to connect with new and existing customers to discuss their industry challenges and how Ricoh can co-innovate alongside them to impact their overall businesses from a holistic hardware, software and solutions perspective. This year, the RICOH Auto Color Adjuster was a star of the show, being a color management connection point not just between digital press equipment, but also for the offset and digital conversations happening in the market today.”
Show feedback continues to pour in on other aspects of the show, including the inaugural Media Day event, which took place the day before the Expo opened its doors as a new and innovative way of previewing news and announcements from exhibitors to global industry media.
“Media Day at PRINTING United Expo gave us the platform to explain how we view a thriving and healthy apparel segment, driven in part by STAHLS’ Fulfill Engine,” says Josh Ellsworth, chief revenue officer, STAHLS’. “Print-on-demand can become its best when we include everyone in the value chain — respecting and empowering the equipment manufacturers, diverse decoration methods, contract decorators, blank brands, suppliers, as well as the sellers. Convergence doesn’t have to mean consolidation.”
Save the Date for PRINTING United Expo 2025
The success of PRINTING United Expo 2024 sets the stage for an even more exciting year ahead! Mark your calendars for PRINTING United Expo 2025, which will be held Oct. 22-24, 2025, in Orlando, Florida. Attendees can look forward to another year of innovation, education, and community building as the industry continues to evolve and grow. To stay updated on next year’s event, visit PRINTINGUnited.com.
About PRINTING United Alliance
For more information about becoming an Alliance member to tap into the industry’s leading resources, training, education, content, and support, visit www.printing.org/membership.
PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities. The Alliance serves industry professionals across market segments with preeminent education and training via iLEARNING+, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from our leading media brands – Printing Impressions, Packaging Impressions, Wide-format Impressions, In-plant Impressions, and Apparelist. A division of PRINTING United Alliance, Idealliance is a global leader in standards training and certification for printing and graphic arts operations across the entire industry supply chain.
PRINTING United Alliance also produces the PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place.
