World Emblem announces the acquisition of Hero’s Pride, a company that produces emblems, badges, and gear for first responders. This asset purchase marks a milestone for both companies and makes room for new products that will “serve those who serve us,” an announcement states.

World Emblem says the acquisition of Hero’s Pride feels like the perfect next chapter in its journey. Since its founding in 1981, Hero’s Pride has become a staple in law enforcement, public safety, and military communities. Their extensive product lines, including over 10,000 SKUs and more than 40 million items sold, have helped law enforcement professionals across all 50 U.S. states and Canada stay safe, look sharp, and represent their roles with pride.

What drew World Emblem to Hero’s Pride was not only their product offerings but their commitment to first responders. Their AIRTEK and Ballistic product lines are designed with the unique challenges of first responders in mind, addressing health and safety concerns through innovative materials and design.

With Hero’s Pride now joining the World Emblem family, World Emblem is excited to bring together the best of both worlds, from customized emblems and patches to advanced duty gear and uniform accessories.

Randy Carr, president and CEO, stated: “We were attracted by Hero’s Pride’s brand, strong management team, and mission to provide innovative products for first responders. The company also shares our focus on family, teamwork, and collaboration.”

This partnership is a merging of values, visions, and a shared dedication to making a positive impact. Both companies have deep roots in family and teamwork and are excited to continue expanding product offerings while staying true to what matters most: serving our communities.

Together, World Emblem and Hero’s Pride are committed to providing products and service for those who deserve it most — our heroes on the front lines.