The Apparel Zone Powered by Apparelist Live is built to be an experiential learning area during the 2024 PRINTING United Expo. With multiple apparel decorating technologies set to be on display, all attendees are encouraged to visit this Zone to learn more about apparel decorating. Each technology will be demonstrated with the support of this year’s sponsors. Imaging Supplies Warehouse (ISW) will focus its training on sublimation and cut-and-sew. To get a preview of what attendees can expect, Apparelist caught up with the ISW team to learn more.

Steve Miller, Director of Marketing – Imaging Supplies Warehouse

Apparelist: You’ve participated in the Apparel Zone before — what excites you most about being a part of this learning area?

Miller: It’s thrilling to see the excitement on attendees’ faces as they discover new technologies. You can practically see the wheels turning in their minds as their faces light up with inspiration!

Apparelist: What’s the benefit of those that don’t decorate apparel in visiting the Apparel Zone Powered by Apparelist Live?

Miller: The Theme! Step into the charm of “old Vegas” with an immersive experience. Explore the nostalgic “shops,” engage in interactive activities, and enjoy the vibrant atmosphere at the bar and café. The attendees [also] get to explore cutting-edge technologies firsthand and engage directly with experts to understand how these innovations can enhance their businesses.

Apparelist: Can you give us a sneak preview about what your company will showcase and talk about?

Miller: Attendees will have the opportunity to witness the entire process from design to final product, including printing, pressing, and sewing of sublimated items. Additionally, they’ll experience the diversity of small- to medium-run, desktop powderless direct-to-film (DTF) print technology in action.

Apparelist: Why should attendees visit your booth specifically?

Miller: This year, we’re offering a truly unique experience in our space. Think black tie with a world-famous celebrity! Attendees will have the opportunity to take a photo with said celebrity and witness how the “marriage” of different technologies seamlessly collaborate to personalize and decorate items using their own images. It will be a place that they “can’t help falling in love” (celebrity hint).

Apparelist: Any final thoughts you can share before the Expo kicks off?

Miller: We’re incredibly excited about this year’s event. The energy we’re experiencing, even in casual conversations with other vendors and manufacturers, is contagious and keeps building. I truly believe this will be the best PRINTING United Expo yet!