Custom Ink, an online provider of custom wearables and other swag, names former Realtor.com CEO David Doctorow as the company’s new CEO. Doctorow will join the company’s board of directors in August, and co-founder and outgoing CEO Marc Katz will remain chairman of the board.

“Leading Custom Ink and working with such great people has been an amazing 25-year experience,” Katz says. “We’ve undertaken major changes since the pandemic to refocus on our digital roots, and now it’s time for a new CEO to lead us to new heights. David is a proven leader with an impressive track record building digital businesses. He’s also a terrific person, and the board and I have enormous confidence in him to lead Custom Ink.”

In his 30-plus-year career, Doctorow has helped grow technology businesses in travel, e-commerce, and real estate industries. Most recently, he was the CEO of Realtor.com, where he led the company to record revenue, profit, and consumer satisfaction, according to Custom Ink’s press release. Comparably.com recognized him as “Best CEO” based on employee surveys.

Before his time at Realtor.com, he held leadership roles at eBay and Expedia.

“What Marc and team have accomplished over the last 25 years is remarkable, and I’m honored and excited to step into the CEO role and lead Custom Ink going forward,” Doctorow says. “This is a great company, built on a foundation of strong values, and I feel deeply aligned with its mission to help people create a stronger sense of community and connection. I also see tremendous potential for further growth and look forward to working with my fellow Inkers and our partners to keep wowing customers and building the business.”

The news comes seven months after Custom Ink announced it would close its Flower Mound, Texas, production facility.