Chipply, a team store e-commerce platform that serves team dealers, custom apparel decorators, and corporate suppliers, welcomes Grace Schettler as senior vice president of sales.

Grace Schettler, Chipply | Credit: Chipply

According to the company, Schettler will manage the customer journey, create its go-to-market strategy, accelerate growth, and double down on its customer service and support focus.

An industry veteran and award-winning salesperson, Schettler joined the Cap America team as director of sales in 2017. Schettler aided in implementing Cap America’s sporting goods division, the growth of the promotional division, and the launch of the company’s CA Premium Line. During her six-plus years with the company, Schettler was instrumental in the company’s growth, which led to her eventual promotion to vice president of sales in 2021, making her the first female to hold the position in company history.

“We are incredibly excited to welcome Grace to the Chipply team,” says CEO Angie Hardwick, to whom Schettler reports. “Her proven leadership and approach to sales strategy will be pivotal in driving our company’s success in the months and years ahead. We look forward to bringing Grace’s experience and passion to Chipply as we expand our market presence and deliver exceptional value to our customers.”

Chipply’s Growth

Chipply’s platform aims to help users grow their businesses, work efficiently, offer better customer service, and improve sales rep productivity. Since commercializing the software in 2018, it has processed hundreds of millions of dollars of gross merchandise value for hundreds of dealers nationwide, the company shares.

As the company has grown in the apparel decoration and promotional product spaces, it has landed some big partnerships. In late 2023, it partnered with STAHLS’ on an integration that now allows apparel decorators to quickly order direct-to-film heat transfers straight from the Chipply order management software. The collaboration reduces the need for manual data entry and expensive in-house equipment, allowing businesses to scale on-demand printing.