Welcome to What We’re Reading, your weekly reading list featuring the best, most interesting, and most entertaining content from around the decorated apparel world.

Here, you’ll find:

  • Up-to-date news from the industry provided by Apparelist
  • Exclusive interviews and articles
  • A selection of headlines and educational content provided by industry experts
  • Videos, podcasts, and more worth checking out

This Week’s Top Headlines – December 11, 2023

Curated Content from Around the Industry

This Hoodie Smells Like Axe Deodorant (Because It Was Made To)

The streetwear apparel brand MARKET is doing a limited line of apparel that integrates AXE Blue Lavender scent into the apparel itself.

PODCAST: How to Make More Money in Your Print on Demand Business + POD on eBay

Learn how to calculate your profit margin and then increase it through various strategies.

Unmasking Greenwashing: The Consequences and the Cure

All too often, companies claim benefits — like the environmental superiority of “recyclable plastic” packaging or “going green” by switching from paper to electronic communications — as a way to cloak poor environmental performance or mask cost-cutting efforts.

HanesBrands Names Richard Mcleod Vice President, Chief Marketing Officer of Global Champion

Mcleod will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning.

Custom ChatGPT T-Shirt Design Instructions for DALL-E 3

Did you know that not only can ChatGPT write a set of T-shirt design prompt instructions for DALL-E 3, but it can evaluate the prompt, suggest changes, and self-edit?

Be on the Lookout for These Trending Colors in 2024

The 2024 color palette includes familiar shades that inspire nostalgia and comfort, along with statement-makers that let us express ourselves in new ways.

Managing Overwhelm and Busyness: 10 Key Strategies for Success

Many of us find ourselves caught in the whirlwind of busyness, struggling to manage our commitments effectively.