Welcome to What We’re Reading, your weekly reading list featuring the best, most interesting, and most entertaining content from around the decorated apparel world.

Here, you’ll find:

  • Up-to-date news from the industry provided by Apparelist
  • Exclusive interviews and articles
  • A selection of headlines and educational content provided by industry experts
  • Videos, podcasts, and more worth checking out

This Week’s Top Headlines – December 4, 2023

Curated Content from Around the Industry

5 Ways to Become the Go-To Merch Provider for Trade Shows and Events

Uncover the strategies that will position your distributorship or print shop as the go-to for businesses seeking to make a memorable impact during (and long after) trade shows.

VIDEO: Behind The Screens | Episode 14: Softhand vs. Discharge

Discharge and softhand screen printing are related techniques that share a common goal of achieving a comfortable, wearable feel on printed garments.

Shape-Shifting Fiber Responds to Heat, Could Produce Morphing Fabrics

Compatible with existing textile-producing machinery and not reliant on sensors or other hardware, the shape-shifting fiber could have a myriad of uses.

Marc Jacobs is Cracking Down on TOTE BAG Dupes, And Others Aren’t Taking So Kindly to It

A Chinese seller of handbags – including knockoff Marc Jacobs totes – has launched a declaratory judgment lawsuit against the high-fashion powerhouse brand.

Essential Screen Printers’ Guide for Identifying Potential Markets and Customers

As a screen printer, exploring and tapping into a variety of industries is a strategic move that can significantly broaden your client base and expand your business.

8 Things You Should Know About DTG Printing

If you head up a small business and want to sell branded merchandise, BELLA+CANVAS says direct-to-garment printing is one of the best decorating methods out there to get high-quality, full-color artwork on T-shirts quickly and affordably.

11 Athleisure Trends to Sell This Season

The global athleisure market size hit a cool $306.6 billion in 2021, and is forecasted to rocket to $662.6 billion by 2030.