In September, word quickly spread that HanesBrands was considering the sale of its Champion business. The news of the potential sale came just weeks after investor Barington Capital Group called on HanesBrands to cut costs and debt and possibly appoint a new CEO.

As for the sale, the Winston-Salem Journal says a potential buyer has emerged. Authentic Brands Group, a global brand development, marketing, and entertainment platform that owns more than 50 brands, has expressed interest.

Household apparel names in its portfolio include Reebok, Forever 21, Billabong, Spyder, Volcom, and more. According to Authentic’s website, “Its brands generate approximately $29 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.”

In addition to Authentic, global marketer WHP Global has also shown interest in the Champion sportswear brand, according to CNBC. WHP Global’s website says its portfolio boasts $7 billion in global retail sales with brands like Toys “R” Us, Babies “R” Us, Express, Isaac Mizrahi, and more.

“We see the volatile transformation of the retail environment as the perfect opportunity to invest and monetize valuable brands with business models that are optimal for the future of retail,” the WHP Global site reads. “With this in mind, we seek out and acquire global consumer brands across all category verticals, and we then focus on building those brands in high-growth distribution channels including digital commerce platforms, product licensing, and through global expansion.”

HanesBrands says the potential offloading of the Champion brand, which has estimated annual sales of roughly $2 billion, is part of a “comprehensive review of strategic options” that “enables both Champion and HanesBrands to reach their fullest potential and maximizes value.”