Welcome to What We’re Reading, your weekly reading list featuring the best, most interesting, and most entertaining content from around the decorated apparel world.

Here, you’ll find:

  • Up-to-date news from the industry provided by Apparelist
  • Exclusive interviews and articles
  • A selection of headlines and educational content provided by industry experts
  • Videos, podcasts, and more worth checking out

This Week’s Top Headlines – October 23, 2023

Curated Content from Around the Industry

PRINTING United Alliance CEO Ford Bowers on 2023 Expo, Conditions in Print

As CEO of PRINTING United Alliance, Ford Bowers sheds some light on why the 2023 Expo is different than previous years, takes a look at the value of the Alliance, and shares what mindset can help keep businesses competitive.

HanesBrands Provides Details for Third-Quarter 2023 Earnings Announcement and Investor Conference Call

Prior to the conference call that day, HanesBrands issued a news release disclosing financial results for the quarter ended September 30, 2023.

Colorado Merch Surges 1,200% Year-Over-Year Thanks to ‘Coach Prime’ Effect

With Deion Sanders, aka Prime Time, aka Coach Prime, at the helm of the University of Colorado’s football program, the Buffaloes are now one of the hottest teams in sports — not just college sports, either.

Turning Branded Merchandise into an Experience

Hear from Aparna Avasarala, Denimrush, on how to do more than just sell custom decorated apparel.

VIDEO: Learning How to Get Clean Embroidery with Small Lettering

Lee Stuart walks through what’s needed to embroider small text that looks clean by using different thread and needle types.

Take a Mental Break. No, Seriously, Right Now.

Boost your productivity and well-being with strategic mental breaks.