Threadless Apparel Enters the Roblox Metaverse with Help From Spaceport
Spaceport, a universal IP licensing platform, announces the launch of Threadless T-shirts and apparel on the Roblox Marketplace. The news comes as apparel companies look to bridge the gap between the physical and digital worlds. One way companies have found success is by offering Roblox players a special collection of clothing, allowing them self-expression in the metaverse.
A press release from the company states, “This launch opens new opportunities for both Threadless and Roblox users – enhancing the immersive 3D experience with physical fashion options and providing significant exposure for Threadless and the community of talented artists behind the designs.”
Threadless partnered with thousands of artists for the launch, allowing them to promote their art via apparel and accessories to millions and expand their reach. Spaceport integrated those real-life clothing designs from Threadless artists into the Roblox Marketplace. It’s one of the largest branded collections on the gaming platform, according to a press release.
Credit: VentureBeat by Roblox/Threadless
Roblox welcomes 66 million users daily — to connect and communicate in an immersive virtual environment. Users can join hangouts and different spaces for gameplay, and companies like Threadless are taking advantage of the exposure, the desire for self-expression by users, and engaging with customers in a new way.
Roblox’s ‘2022 Metaverse Fashion Trends’ Report says:
- The majority of Gen Z who are active on Roblox said they’ve customized their avatars, with half of them changing their avatar’s clothing at least every week.
- 2 in 5 respondents said expressing themselves with clothing and accessories in the digital world is more important than expressing themselves in the physical world.
- Among those who say they spend money on digital fashion, 31% said they’d typically spend up to $5 per month; another 30% said up to $10-$20 per month; and nearly 12% will spend $50-$100 monthly. Over 1 in 4 say they’ve spent anywhere from $20 to over $100 on a single virtual item.
“This deal offers Threadless artists a unique opportunity to showcase their talents and reach new audiences,” said Peter Betts, founder of Established Licensing, in a press release. “While traditionally only the most prominent brands could afford the resources to execute these integrations, Spaceport levels the playing field for creators and brands of all sizes.”
Threadless’s Roblox venture leverages Spaceport’s blockchain-backed smart licensing protocol, rapidly integrating thousands of Threadless designs into any virtual or physical marketplace.
“Spaceport was created to redefine the way brands bring their intellectual property to life in both the physical world and the metaverse, and to do so with a platform that seamlessly, cost-efficiently, and rapidly takes brands to market,” said Le Zhang, founder and CEO of Spaceport, in a press release. “Our integration of Threadless’s IP into millions of Roblox experiences is yet another step towards bridging the gap between physical and digital intellectual property.”
Roblox users can buy Threadless-branded digital apparel on the Roblox Marketplace, which can be used in any Roblox experience. Users can purchase the Threadless-branded digital shirts and hats using Roblox currency, Robux. Royalties from the purchases will be exchanged from Robux and paid out in U.S. dollars to Threadless artists.
