Welcome to What We’re Reading, your weekly reading list featuring the best, most interesting, and most entertaining content from around the decorated apparel world.

Here, you’ll find:

  • Up-to-date news from the industry provided by Apparelist
  • Exclusive interviews and articles
  • A selection of headlines and educational content provided by industry experts
  • Videos, podcasts, and more worth checking out

This Week’s Top Headlines – September 4, 2023

Curated Content from Around the Industry

PRINTING United Expo Hot Products Spotlight: Matik SEI Laser LabelMaster

There aren’t many exhibitors who can touch the expanse of applications shown at Printing United 2023, but Matik SEI Laser is definitely one that stands out.

HanesBrands and Texas A&M University Sign Exclusive Primary Apparel Deal

As part of the agreement, Texas A&M and HBI are reimagining on-campus fanwear hubs and creating elevated brand experience shops that will expand access to innovative, on-trend fanwear.

Finding Footing for DTG

As in-plants look for innovative ways to expand business, garment printing is increasingly piquing their interest.

Top 10 T-Shirt Printing Mistakes and How to Avoid Them

While printing apparel with custom transfers and a heat press is one of the easiest and most accessible ways to print T-shirts, there’s always going to be a few things to keep in mind for frustration-free printing.

The 5 Must-Have Traits for Hiring Reps in the Print and Promo Industry

Active listening and asking the right questions to find the right solution for a client are some of the traits the best salespeople share.

Spotify’s Band Shirt Day Shows the Power of a T-shirt (As Well as Online Shopping)

Spotify announced that it would hold the second-annual event called Band Shirt Day on September 15, in cooperation with MerchFriends, a nonprofit organization that helps build “a sustainable ecosystem for independent music merchandise.”

‘The Currency of Connection’: T-Shirt Company Offers Opportunities to Adults with Autism

The Awesome Company was created to empower and employ adults with autism.

Shutterfly Plans to Close Shakopee Plant, Lay Off 246 Workers

Officials say the layoffs will begin in October and the warehouse will shut down in late June of 2024.