Jay Busselle and Jessica Gibbons-Rauch, co-founders of social selling system FLEXpoint, bring a special online training called Leveraging Instagram to branded merch, promo, print, and apparel professionals. Similar to the Leveraging LinkedIn class the pair hosted in March, the training will highlight ways print and promo folks can make social media work for their businesses.

The one-day training on July 13 from 2 to 4 p.m. EST will cover a number of pressing Instagram issues, including:

  • How a branded merch rep can share product ideas without sharing a sales flyer
  • How to better manage a personal account and a business account
  • How to drive traffic, get leads, and inspire action
  • How to be creative and stand out on Instagram

Author of “Instagram for Dummies” Jenn Herman will lead the training, offering her experience as a social media consultant and speaker. Joining her, Busselle, and Gibbons-Rauch will be Jenna Sackett, STAHLS’; Marshall Atkinson, Atkinson Consulting/Shirt Lab; and Christina Marcantelli, S&S Activewear. 

The nature of the platform allows users to showcase the latest products and prints they’re working with and on, in addition to a behind-the-scenes look into their businesses. It can also be a space to highlight a brand’s uniqueness visually. Doing that in a way that builds a following of potential leads is the key, and that’s where the Instagram experts hope to help.

“Leveraging Instagram with Jenn Herman will provide the answers and insights you need to let your brand shine bright on Instagram in 2023,” the Branded Merch Network website states.

Those interested can register here for $99.

If you can’t make the training, check out these 10 social media sharing tips to better promote your merch and engage your customers.