Formula 1 and Pacsun continue their merch partnership with the launch of a limited-edition collection of branded apparel and accessories for spring. Following the initial debut of select styles at ComplexCon 2022, the expanded collection comes just in time for the 2023 Formula 1 season.

Limited Merch Collection

Credit: Element Brand Group

The merch collaboration is an extension of the more neutral graphic T-shirts and loungewear that quickly sold out last year. The 2023 collection features 37 pieces, including bolder styles that can be worn on their own or together, as well as a collection of accessories. Items include co-branded headwear, matching loungewear sets, and zippered shirts and jackets, among other garments. Each piece in the collection features iconic decals and racing elements.

“Following the success of the launch of our collaboration with Pacsun last year, it’s great to be starting the new season in style with a more extensive collection of products for fans to get their hands on,” says Oli Boden, head of licensing and gaming at Formula 1, in a press release. “The new lines really bring the excitement and fun of the sport to life, as we continue to look for new ways for younger fans to show their passion for F1.”

Priced between $30-$150, the line is available in sizes XS-2XL in-store and online at pacsun.com/formula-1.

“With increasingly high exposure and demand, we look forward to giving our community and fans the ability to engage further with Formula 1 through our collaboration, especially after seeing the positive response to our teaser drop last year,” adds Brie Olson, Pacsun co-CEO.

The news comes as more and more brands look to add a lifestyle aspect to their brand messaging. Just last week, Harley-Davidson announced a group of apparel lines called H-D Collections in an effort to connect with consumers.