Since 1965, the Pillsbury Doughboy’s iconic laugh has been synonymous with baking traditions, and now the company is bringing those warm and fuzzies to a warm and fuzzy holiday sweater.

Pillsbury went the opposite of the usual ugly sweater this season. The new limited-edition holiday sweater showcases the Doughboy front and center in its cheery design, but it goes beyond that. The sweater also features a scannable Pillsbury crescent roll on the left sleeve. All you have to do hold your smartphone up to the NFC chip sewn into the crescent roll to unlock seasonal recipes, holiday playlists, tips for baking, and inspiration.

But no holiday with Pillsbury is complete without that recognizable laugh. For instant nostalgia, just press the belly of the Doughboy on the sweater to hear the classic “Hoo hoo!” laugh that is synonymous with the pastries.

“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand,” said Tiffany Seelen, senior manager, brand experience, Pillsbury, in a press release.

The limited-edition sweater will be available for purchase starting Nov. 3 on the Pillsbury website.