Cardi B and Reebok Return for Yet Another Collaboration
After three previous merch drops that are being deemed “successful,” Cardi B and Reebok are once again teaming up. The performer has partnered with the sportswear giant on yet another footwear and apparel collection.
Titled “Let Me Be…Next Level Energy,” this latest collaboration debuted on Oct. 14. It features two new footwear silhouettes as well as apparel that celebrates the rapper’s “unstoppable energy,” according to an article on USA Today.
The items were not launched all at once, but instead rolled out based on product. The footwear styles were the first to drop, which comprised of the Club C Cardi V2 sneaker and the Cardi Slide. According to the USA Today article, the former is an update to one of Reebok’s mainstays, the Club C sneaker, and is available in vital blue, ultima purple, and puzzled purple. The slide comes in modern beige, ultima purple, and puzzled purple.
The apparel collection features a fairly extensive lineup of styles, including a crop top, bodysuit, and woven jacket among others.
As more high-profile celebrities continue to partner with big brands, it’s becoming apparent that there is some real marketing opportunities to be found in partnerships. Even within the decorated apparel industry, collaborative efforts only serve to elevate business.